Heyyy…

I’m Anne Abu, a creative determined to deliver work inspired by people to people.

I graduated with First Class Honours in Media Production, where I discovered my love for creativity — but also realised that the film and TV industry wasn’t quite the right fit. What I did take away, though, was a passion for visual storytelling, creating and People.

After some exploration, I found myself drawn to a career that was not only creative, but also intellectually challenging, thought-provoking, and rooted in people. That curiosity led me to study Product Design with Experience Haus, where I developed a deep understanding of the end-to-end product lifecycle — from research and ideation to prototyping and user testing. I left with a solid foundation in UX/UI principles, as well as two portfolio projects that reflect my growth as a designer.

I’m someone who thrives on learning. I believe there’s always more to uncover, no matter how experienced you are — and that ongoing curiosity is essential to both personal and professional growth.