From Charity Website to Career Accelerator - Giving Bridging Barriers a Voice That Matches Its Vision
Bridging Barriers had the foundations of an impactful organisation but a digital presence that undersold its mission and failed to connect with the partners, donors, and mentors it needed to grow. As the Product Designer, I led the repositioning of the platform from a charity website to a career accelerator, designing an experience that clearly communicated purpose and impact to the right audience. This drove design decisions focused on inspiring action, with the goal of increasing donations, business partnerships, and mentor sign-ups.
Design Process
I followed the Double Diamond process for this project as its framework of exploring the charity and its users deeply before committing to a direction ensured the redesign was driven by what partners, donors, and mentors actually needed to see, rather than what I assumed would resonate with them.
Discover
Market Research
*Competitor Analysis Table*
User Research
*User Research Results*
Define
Develop
Deliver
Case Studies
LUMA
Role: Product designer
Product: Luma is a beauty service booking platform designed to help clients confidently discover, evaluate, and book trusted service providers.
Project Type: Conceptual Project
Duration: 2 weeks
Tools: Figma, Claude AI
BeLingual
Role: Product designer
Product: BeLingual is a language learning platform designed to build speaking confidence through immersive practice and genuine community between students.
Project Type: Live Client Project
Duration: 4 weeks
Tools: Figma
